Background
Sara Williams Manvitz is a seasoned marketing strategist with more than 25 years experience in the marketing research field.
Since starting Sara Manvitz Consulting sixteen years ago, Sara has had the privilege of working in many industries, among them CPG, social media, technology, health and wellness, beauty, and retail. Clients include Wrigley, Facebook, Coty, Peet’s Coffee, Roku, Starbucks, Del Monte, Danone, Pepperidge Farm, Reckitt Benckiser, Boeing, Logitech, ConocoPhillips, SanDisk, and T-Mobile.
Sara developed her expertise in CPG at Kraft Foods, where she repositioned the Crystal Light business, developed new products in the Desserts and Snacks Division, and introduced innovation to the Callard and Bowser businesses—Altoids, Toblerone, and Balance Bar.
Sara was also an associate director at The Clorox Company, overseeing home cleaning new product development and the Clorox bleach franchise. Sara’s team developed the Clorox Bleach Pen and the Clorox Toilet Wand, among others.
Prior to joining The Clorox Company, Sara was an associate director at Bristol-Myers Squibb, overseeing Hypertension and the corporate Compliance and Persistency initiative.
Sara graduated magna cum laude from Ohio Wesleyan University with a B.A. in psychology and a minor in Spanish. She is a member of Psi Chi, the International Honor Society in Psychology.
Client Partners
Capabilities
Strategy
Targeting, consumer insights, growth target understanding
Brand strategy and positioning
Communication and messaging
Innovation
New product brainstorming
New product concept co-creation
New product development
Naming
Package design and graphics
Insights
Trends
Tensions and needs
Jobs to be done
Journey mapping
Qualitative segmentation understanding
Product improvements