Brand
Strategy
New Product
Development
Category
Illumination

Background

Sara Williams Manvitz is a seasoned marketing strategist with more than 25 years experience in the marketing research field.

Sara Williams Manvitz

Since starting Sara Manvitz Consulting sixteen years ago, Sara has had the privilege of working in many industries, among them CPG, social media, technology, health and wellness, beauty, and retail. Clients include Wrigley, Facebook, Coty, Peet’s Coffee, Roku, Starbucks, Del Monte, Danone, Pepperidge Farm, Reckitt Benckiser, Boeing, Logitech, ConocoPhillips, SanDisk, and T-Mobile.

Sara developed her expertise in CPG at Kraft Foods, where she repositioned the Crystal Light business, developed new products in the Desserts and Snacks Division, and introduced innovation to the Callard and Bowser businesses—Altoids, Toblerone, and Balance Bar.

Sara was also an associate director at The Clorox Company, overseeing home cleaning new product development and the Clorox bleach franchise. Sara’s team developed the Clorox Bleach Pen and the Clorox Toilet Wand, among others. 

Prior to joining The Clorox Company, Sara was an associate director at Bristol-Myers Squibb, overseeing Hypertension and the corporate Compliance and Persistency initiative.

Sara graduated magna cum laude from Ohio Wesleyan University with a B.A. in psychology and a minor in Spanish. She is a member of Psi Chi, the International Honor Society in Psychology.

Client Partners

Capabilities

Strategy

Targeting, consumer insights, growth target understanding

Brand strategy and positioning

Communication and messaging

Innovation

New product brainstorming

New product concept co-creation

New product development

Naming

Package design and graphics

Insights

Trends

Tensions and needs

Jobs to be done

Journey mapping

Qualitative segmentation understanding

Product improvements

Connect

Connect

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